A Comparative Evaluation of the Internets Influence on International Market Penetration and Development Strategies of Australian SME's

The Internet has the capability to generate geographical international market expansion and future growth for the firm, a concept known as Internetalisation. However, it is yet to be determined as to how much or to what level the Internet influences internationalisation, and thus international market growth. Both international market penetration and the development of new international customers are achievable goals for the Internet enlightened SME. The aim of this research is to explore the influence of the Internet on international market penetration and development from the strategic perspective of the SME in Australia. It was found that although the Internet has given firms the capabilities to become instantly international, a new theory is not needed but rather an evolved version of network theory may be a better explanation of internationalisation of SME’s in today’s digital environment

International entrepreneurship for SME business growth : a resource and dynamic capability view of the firm : an internet context

This research explores the relationship between international business Internet capabilities and international entrepreneurial characteristics. It has been suggested, that the accumulation of a firms Internet capability can assist international operations, especially when operating in fast changing dynamic environments. However, the international entrepreneurial characteristics which are seen as a precursor to leveraging such capabilities are still vague. Given this finding a conceptual framework is constructed and research issues are then developed in order to focus attention on the relationship between the Internet and a firm’s resource base, dynamic capabilities and international market performance

Developing a Second Life virtual field trip for university students: an action research approach

Background: Integrating 3D virtual world technologies into educational subjects continues to draw the attention of educators and researchers alike. The focus of this study is the use of a virtual world, Second Life, in higher education teaching. In particular, it explores the potential of using a virtual world experience as a learning component situated within a curriculum delivered predominantly through face-to-face teaching methods. Purpose: This paper reports on a research study into the development of a virtual world learning experience designed for marketing students taking a Digital Promotions course. The experience was a field trip into Second Life to allow students to investigate how business branding practices were used for product promotion in this virtual world environment. The paper discusses the issues involved in developing and refining the virtual course component over four semesters. Methods: The study used a pedagogical action research approach, with iterative cycles of development, intervention and evaluation over four semesters. The data analysed were quantitative and qualitative student feedback collected after each field trip as well as lecturer reflections on each cycle. Sample: Small-scale convenience samples of second- and third-year students studying in a Bachelor of Business degree, majoring in marketing, taking the Digital Promotions subject at a metropolitan university in Queensland, Australia participated in the study. The samples included students who had and had not experienced the field trip. The numbers of students taking part in the field trip ranged from 22 to 48 across the four semesters. Findings and Implications: The findings from the four iterations of the action research plan helped identify key considerations for incorporating technologies into learning environments. Feedback and reflections from the students and lecturer suggested that an innovative learning opportunity had been developed. However, pedagogical potential was limited, in part, by technological difficulties and by student perceptions of relevance

SME international performance in Latin America: The role of entrepreneurial and technological capabilities

SMEs from emerging markets in Latin America are increasingly engaging in internationalization. Nevertheless, there is limited research into how these firms achieve international performance. This study proposes and tests a conceptual model that considers managerial and technology-related capabilities and their impact on international performance of SMEs. The model uses confirmatory factor analysis (CFA) to develop the underlying multi-item constructs and structural equation modeling (SEM) to test the model with data from 233 Chilean SMEs. Specifically, the model considers the role of international entrepreneurial orientation and Internet capabilities on international market performance, taking into account the mediating effect of international entrepreneurial opportunity recognition and technology-related international networks. Results show that international entrepreneurial opportunity recognition and international networks mediate the relationship between international entrepreneurial orientation and Internet marketing capabilities on SME international performance

Software as a Service (SaaS) for Small and Medium Enterprises (SMEs): The Role of Intermediaries

Software as a Service (SaaS) is anticipated to provide significant benefits to small and medium enterprises (SMEs) due to ease of access to high-end applications, 7*24 availability, utility pricing, etc. However, underlying SaaS is the assumption that SMEs will directly interact with the SaaS vendor and use a self-service model. In practice, we see the rise of SaaS intermediaries who support SMEs with using SaaS. This paper reports on an empirical study of the role of intermediaries in terms of how they support SMEs in sourcing and leveraging SaaS for their business. The contributions of this paper are: (1) the identification and description of the role of SaaS intermediaries and (2) the specification of different roles of SaaS intermediaries, in particular a more basic role focussing on technological and operational issues and a more added value role with a broader customer and strategic alignment perspective

Small And Medium Enterprises Sourcing Software As A Service – A Dynamic Perspective On Is Capabilities

Software as a Service (SaaS) is a promising approach for Small and Medium Enterprises (SMEs) firms, in particular those that are focused on growing fast and leveraging new technology, due to the potential benefits arising from its inherent scalability, reduced total cost of ownership and the ease of access to global innovations. This paper proposes a dynamic perspective on IS capabilities to understand and explain SMEs sourcing and leveraging SaaS. The model is derived from contextualizing the IS capabilities of Feeny and Willcocks (1998) to SMEs and SaaS and combining it with the dynamic capabilities framework of Teece (2007) . We conclude that SMEs sourcing and leveraging SaaS require leadership, business systems thinking and informed buying for sensing and seizing SaaS opportunities and require leadership and vendor development for transforming in terms of aligning and realigning specific tangible and intangible assets

Risk perceptions in Japanese SMEs:the role of Internet marketing capabilities in firm performance

Internet plays a very important role for the success of small- and medium-sized enterprises (SMEs). Many Japanese SMEs are risk-averse in adopting technological innovation such as the Internet. Others, despite these risk-related business norms, recognize the importance of technology and develop and deploy Internet marketing technology to compete in the current competitive environment. Drawing upon these contradicting practices among Japanese SMEs, this study investigates how Japanese SMEs risk perception impacts on the deployment of Internet marketing capabilities, the relationships between perception of risk, international mind-set, business networks, Internet marketing capabilities, and firm performance. This study makes two contributions. Firstly, there has been limited research investigating how Internet-related capabilities impact on firms’ performance. Secondly, there are few Internet-related studies in Japan. Thus, our emphasis on key antecedents and outcomes of Internet marketing capabilities among Japanese SMEs contributes significantly to our understanding of this unique contextual setting. The findings also provide some insights to managers/owners of Japanese SMEs that lower risk perception fosters adoption of the Internet and combined with other resources creates Internet marketing capabilities which results in higher performance

Osjetljivost na vlagu te optička, mehanička i strukturna svojstva jestivih filmova na bazi proteina sirutke s dodatkom repičinog ulja

The objective of this work is to study the effect of the rapeseed oil content on the physical properties of whey protein emulsion films. For this purpose, whey protein films with the addition of 0, 1, 2 and 3 % of rapeseed oil, and glycerol as a plasticizer were obtained by the casting method. Film-forming emulsions were evaluated and compared using light scattering granulometry. The Sauter mean diameters (d32) of lipid droplets in film-forming solutions showed an increasing trend when increasing the oil volume fractions. The inclusion of rapeseed oil enhanced the hydrophobic character of whey protein films, reducing moisture content and film solubility in water. All emulsified films showed high lightness (L*≈90). Parameter a* decreased and parameter b* and total colour difference (ΔE) increased with the increase of the volume fractions of oil. These results were consistent with visual observations; control films were transparent and those containing oil opaque. Water vapour sorption experimental data at the full range of water activity values from 0.11 to 0.93 were well described with Peleg’s equation (R2≥0.99). The tensile strength, Young’s modulus and elongation at break increased with the increase of rapeseed oil volume fraction, which could be explained by interactions between lipids and the protein matrix. These results revealed that rapeseed oil has enormous potential to be incorporated into whey protein to make edible film or coating for some food products. The mechanical resistance decreased with the addition of the lipids, and the opacity and soluble matter content increased.Svrha je ovoga rada bila ispitati utjecaj dodatka repičinog ulja u različitim volumnim udjelima na fizikalna svojstva filmova izrađenih od proteina sirutke. Filmovi su pripremljeni u kalupima lijevanjem emulzija dobivenih od proteina sirutke s dodatkom 0, 1, 2 ili 3 % repičinog ulja te glicerola kao plastifikatora. Raspodjela veličine čestica emulzije određena je metodom laserske difrakcije, te je utvrđeno da se s povećanjem volumnog udjela ulja povećao srednji Sauterov promjer (d32) lipidnih kapljica. Dodatkom repičinog ulja povećala se hidrofobnost, a smanjio udjel vlage u filmovima te njihova topljivost u vodi. Sve su emulzije bile vrlo svijetle (L*≈90), a pri većim volumnim udjelima ulja smanjila se vrijednost parametra a*, a povećali vrijednost parametra b* i ukupna razlika u boji (ΔE). Rezultati su bili u skladu s onima dobivenim vizualnim pregledom: kontrolni uzorci filmova bili su prozirni, dok su oni s dodatkom ulja bili mutni. Ispitana je sposobnost upijanja vode filmova, a dobiveni su podaci u rasponu aktiviteta vode od 0,11 do 0,93 dobro opisani pomoću Pelegove jednadžbe (R2≥0,99). Povećanjem volumnog udjela repičinog ulja povećali su se vlačna čvrstoća, Youngov modul elastičnosti i istezljivost filmova, vjerojatno uslijed povezivanja lipida s proteinima. Rezultati pokazuju da se dodavanjem repičinog ulja emulzijama dobivenim od proteina sirutke može proizvesti jestivi film ili omotač za koje postoji velika mogućnost primjene u prehrambenoj industriji. Dodatkom lipida smanjili su se mehanički otpor i prozirnost filmova, a povećao udjel topljivih tvari

The Internationalization of Chinese Entrepreneurial Firms

This article uses the resource-based and internationalization theories to explain the export behavior of Chinese entrepreneurial firms. Based on multi-year data on Chinese firms from the Global Entrepreneurship Monitor (GEM), we show that contextualized resource-based theory can adequately explain some of the variation in export behavior among young Chinese firms. Exports by small Chinese firms are driven by the social and intellectual capital of the entrepreneur and their entrepreneurial proclivity, and the innovativeness/uniqueness of the product/offering

The three great issues confronting Europe - economic, environmental and political

Europe is confronted by an intimidating triple challenge – economic stagnation, climate change, and a governance crisis. This paper demonstrates how the three challenges are closely inter-related, and discusses how they can be dealt with more effectively in order to arrive at a more economically secure, environmentally sustainable and well governed Europe. In particular, a return to classic economic growth cannot come at the expense of greater risk of irreversible climate change. Instead, what is required is a fundamental transformation of the economy to a new ‘green’ trajectory based on rapidly diminishing emission of greenhouse gases. Following this path would mean turning Europe into a veritable laboratory for sustainable growth, environmentally as well as socially